Buddy the Book

On March 6, 1998, Estelle Lazell wrote the story, The Book That Wanted to be Read, to serve as an introduction to her new fictional character, Buddy the Book®. It wasn’t until August of 2018 when she finally decided to turn her story into a physical, illustrated children’s book. She went to her grandson, Isaac Ost, and asked him if he would be interested. Isaac loved the story and thought that it would be a great side-project to work on.

As he began to work on this project, Isaac’s two younger siblings, aged 7 and 8 at the time, watched him and became inspired to work on their own illustrated story. Isaac used the information he learned and simplified it so his younger siblings could implement those concepts in their projects. Through this process, Isaac realized that Buddy the Book® could be used as a vehicle to get individuals engaged in their own creative passions. Over several months of validation and research, this idea developed into the Buddy the Book® Brand.

Crafted Thought LLC

Our mission at Crafted Thought is to provide individuals with the tools and resources to help them craft their ideas into tangible creations. Starting with the Buddy the Book® Brand, we are empowering young authors to publish their own illustrated texts. This is accomplished through our innovative, elementary writing framework.


Isaac Ost

Founder at Crafted Thought LLC

Isaac Ost has 11 years of entrepreneurial experience and 10 years of UX & product design experience. He begin his entrepreneurial career while working on a mobile application called Ufree with his older brother in college. After raising funding, they organized a team of over 20 University of Arizona students and successfully launched the app at this campus gaining over 3000 downloads in the first 3 weeks. This startup was acquired, and Isaac and his brother moved on to other opportunities. Currently, Isaac works full-time as a UX & Product Designer for American Express, while continuing to develop and build his startup business. If you are interested in learning more or getting involved in this pilot study, please contact Isaac at isaac@craftedthought.com.

Estelle Lazell


Estelle Lazell is the original author of The Book That Wanted to be Read and the originator of the Buddy the Book® character. Together with her grandson, Isaac, this story was refined and transformed into an illustrated children’s book to then serve as the foundation for the Buddy the Book® Brand.

Estelle has a passion for writing and has a number of unpublished, short stories that are planned for illustration and publication in the coming years.